Write Books, Create Info Products: Summer Special

Summer is the best time to write books, create information products and prepare for the back-to-school education mindset most people have come September. And I’ve got something to help make that SUPER easy for you to do this summer.

Honeymoon Couple on Beach

This isn’t really us by the way. He’s the super tan one. I’m the ghost. ūüôā

My Honeymoon Is Your Big Break!

My husband and I are heading to Panama City Beach in a few weeks for a delayed honeymoon, and I’m excited to treat my hard-working Deputy Sheriff hubby to his dream vacation.

We booked our hotel with an ocean view, and that’s when I got the bright idea to offer you 50% off my signature programs so you can make the most of the summer months and I can rent that charter fishing boat for my hubby’s dream vacation. ūüôā

Win-Win!

Just use the coupon code SUMMERHONEY at checkout and you’ll get 50% off any or all of these programs:

Write books this summerWrite Books

Create a WOW Book Mentoring
I’ll give you my inside secrets for writing, editing, publishing and marketing your books fast and effectively using my Collaborative Creation and Story Method!

Create Information Products and Trainings FAST

How to Create Information Products FAST!
I have information product creation down to a science – whether you want to create a training program, retreat, coaching program, study course, online course, etc. This step-by-step system will show you how to create and sell your knowledge and expertise — just like it has my other students.

Clear a Path for Your Success

Breakthrough to Radiance
Bust through fear, overwhelming feelings, and chaos to impact lives and step into your own abundant life. This course is designed to move 7 of the typical emotional and mental barriers entrepreneurs face out of your way. It clears a path for your success and for a limited time includes a 1-on-1 session with me to address things that are unique to you and your situation.

Act fast, this code (SUMMERHONEY) is only good through July 15th.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

leave a legacy

Impact Lives and Leave Your Legacy

You have a message, method or system inside you that can literally transform lives. What you know can completely shift the way people think. When you put that message into a compelling, engaging book, your legacy lives on forever. Your impact ripples into infinity!

If writing a book is on your list this year, I want you to know something… not all books are created equal. Books that engage and compel people to share them take special crafting. And it’s not about being a wordsmith or having perfect grammar (just ask the editors of my 25 titles)! It’s something entirely different that even a child can learn.

Through the power of story and collaboration, you can create your own page-turner.  I will show you how with my exclusive, proprietary system for creating WOW books!

Here’s what Kathleen Gage¬†has to say about my Create a WOW Book System:

kathleengage“Oh my goodness Marnie! I can’t begin to thank you enough for the great course you created and taught that I participated in many months ago.

I had been thinking of writing a book about women and online marketing for quite some time. Years actually. But I continued to procrastinate. That is until I took your course.

Power Up for Profits: The Smart Woman’s Guide to Online Marketing is now¬†available on Amazon and other online locations.

Something about the way you presented the material, encouraged your students (that would be me) and the guidance you gave is beyond compare.

I am incredibly confident my book will serve thousands upon thousands of women (and men) who know they need to incorporate online means to build their business while honoring who they are, trusting Spirit and living their truth. Oh yes, and making lots of money in the process.

Thank you my friend, colleague, mentor. The world is a better place because of your light.”

Please join me! Go through the Create A WOW Book System at your own pace AND receive a private phone call with me to get specific answers to your book project questions.

What are you waiting for? There’s no time like the present to start impacting the lives you‚Äôre on this planet to touch!

Just hop on over to www.CreateAWOW.com

 

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

An Author’s Golden Elixir

I’d been fascinated by the life of my 4th great grandmother, Dicey Langston, for nearly two decades before deciding to write a book about her life. Her story was the first fiction novel I ever wrote. It hooked me, reeled me into the power of fiction and the golden elixir of story. Over the next few years, I wrote at least nine more novels, eventually tutoring with editors to further perfect my craft.

Writing fiction was a part of my “hero’s journey” as an author. I traveled to other worlds and brought back the elixir of story. In every nonfiction book I’ve written since then, you’ll find stories woven throughout. Stories are what engage your readers, draw them in, connect to their hearts. Once the emotional connection is established, it is much easier to convey principles.

When you emotionally connect truth to a memorable story, it’s like linking a memory to a song. You know what I’m talking about. There’s that song that comes on and suddenly you’re transported back in time to a funny memory of the¬†sixth grade or back to your first kiss. Stories that tug at your emotions implant truths deep into your mind where they stick. Remember the story, and you “feel” the principle. It becomes a part of you at a deeper level than if someone just “preached at you” insisting, “you should do this or that.”

This is why the central focus of my Create a WOW Book System is my Collaborative Creation and Story Method. Once you learn how to craft a compelling story, you have the building blocks of a page-turner.

Use the magic of story to create a WOW with your book Рjoin my Create a WOW Book System 

bookgardenbaudelaire600

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

The Secret Sauce to Viral Book Writing

Want to know what adds the WOW-Factor to your book, your message, your platform? Find out in this video I made for those in my Create A WOW Book program.

key ingredient to good writing

The key ingredient to good writing is vulnerability. Let yourself go. Put yourself out there. Get real, raw and relevant. You can always edit and reel it back in, but if you don’t allow yourself to get super vulnerable in your writing, you won’t have the secret sauce that makes truly remarkable books that connect with your reader and impact their lives.

Get Create A WOW Book and add that page-turning, shareability that we all want in our books.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

When Should I Start Marketing My Book?

This is a common question I’m asked by authors-in-the-making, “When should I start marketing my book?”

My answer is, “Optimally, before you even write the first word.”

That’s¬†right, the biggest mistake I see authors make is not considering their marketing from the inception.

A lot of people are shocked when I say that. Probably because they’re scared to start marketing something they haven’t even begun writing yet. What if they aren’t able to do it? What if they say they’ve got a book coming and they can’t get it done? What if they look like a fool in the process?

You don’t have to actually announce that you’re writing the book to start marketing. What you want to do is start marketing the concepts of the book and building a platform around it. This does several things:

  • It helps you get to know your audience BEFORE you write the book. Books that change lives are written FOR an audience you know, love and care about.
  • It helps your audience get to know you and build anticipation for the forthcoming book.
  • When you’re ready to launch your book, your tribe¬†will help you create an instant best-seller.
  • You create more than a book, you create a MOVEMENT that has the potential to catch fire and create impact and leave a legacy.

Here are 6 ways to create excitement about your book now.

Write Blogs on the Subject of the Book

Blogs are a great way to actually start writing your book. I’ve written over 25 books and most of the non-fiction ones started out as a series of articles or blog posts. Blogging about your subject helps you flesh out your thoughts and get reader feedback. You learn what’s important to people, what’s catchy, what’s going to go viral.

Start Facebook Discussions Around Your Book Topic

Facebook posts and discussions are one of THE best ways to¬†research a book and see how in-demand your subject will be. It can help you in how you word what your book is about. It can help you hone the way you speak to your audience. Try a series of short 40-60 character posts that ask Yes/No questions about your topic. ¬†This will get people talking and you will get ideas for chapter subjects and content angles. You’ll have your finger on the pulse of your market.

build your tribe before you write the first word of your bookCreate a Facebook Community on Your Book Subject

My Light the World: How Your Brilliance Can Shift the Planet was a barn-raising effort of a hand-picked Facebook group. The material and the concepts were mine, but the group contributed at least 11 stories that illustrated my points. They helped me find the front cover graphic, edit the book, and gave me feedback and direction. By using previous articles and blogs I’d written and the input from the group, I wrote and published that book in only 30 days! By the way, I show you how I did this in my Create A WOW Book Program.

Create a Virtual Summit on the Book Subject

I’m currently working on a marriage book for entrepreneurial women. I interviewed 19 successful, happily married women entrepreneurs and recorded those interviews. They became the basis for a 2-week virtual summit and these interviews are going into the content of the book. In the process of doing a summit, I built a list around my upcoming book subject. Which is my next suggestion…

Build a Mailing List on Your Book Topic

Whether you use the virtual summit model I used or whether you come up with an informative freemium (free gift to subscribers) on your subject, you can start building a list long before you write the first word. Your freemium could be an informative video series, special report, audio/PDF combination, etc.

Speak on the Subject of the Book

I created a women’s retreat and conducted several free speaking events before I even thought to write my Light the World book. I began creating a community of individuals who believed in the concept of lighting the world. I built my tribe years before the book came into being. Perhaps that’s why it only took 30 days to write. It was being written “in the background” of my mind all along and the momentum of the¬†tribe¬†propelled it forward.

To learn more about how to create a platform and even a movement around your book, click here.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

6 Steps to Getting Your Book Published

6 Steps to Getting Your Book Published

Most likely you know you’re not going to get rich on a book. Let’s face facts, we can’t all be J.K. Rowling or Eckhart Tolle. But a book does lend credibility to your work and it’s a great way to introduce people to what you do so they will buy your other products and services.

Books are extremely helpful for landing¬†speaking gigs, and they initiate back-of-the-room sales.¬†Your book¬†gives people a way to “take you home with them” after hearing you speak. Your book builds the know, like, and trust factor so people¬†are more willing to buy your other products and services. Book launches are one of the best ways to create buzz for yourself and your business.

should i write a book?If you’re reading this, you have something important to say, something meaningful to share with the world. If you’re asking whether you should write a book or not, it’s probably because you’re hesitant for some reason. Otherwise you’d dive right in and just do it!

  • You may be wondering if you have what it takes to write a book. You may see it as a major¬†undertaking.
  • You may feel like whatever you write wouldn’t be good enough or compelling enough.
  • You may feel like you aren’t a good writer. Maybe you didn’t excel in grammar in school.
  • You may not enjoy writing. You’d rather speak or teach.
  • You may wonder if you have enough to say.
  • You may feel like no one will read your book even if you write it.
  • Or maybe you’re stuck on the logistics of how to get it published.

6 steps to getting your book publishedDo It Or Delegate It

If any or all of these are you, just follow these 6 simple steps for writing a non-fiction book. What you can’t do, delegate. It’s as simple as that.

#1 Get the information out of your head in whatever format works best for you.

Even if you aren’t a writer, if you have something worth saying, say it! Here are some possible alternatives to writing:

  • Try recording yourself on audio or video.
  • Get on the phone with a friend, talk¬†and record it.
  • Have someone interview you about your subject.
  • Teach a class or give a lecture and record it.

All of these can be transcribed and later massaged into a book.

#2 Once¬†the information’s¬†out of your head,¬†organize it.

Look at other books for how they are organized and use them as a model. In my Create A WOW book program I show my students how to organize their books using several possible formats. You just pick the one you like or create a hybrid of your own. Then follow my chapter structure formula, and rinse and repeat for each chapter. If you’re having trouble organizing your book, this is something I can help you work¬†through on a consulting basis.

#3 Work your outline and flesh it out into a book.

By following your outline, you have a guide for completing¬†your project. Set a goal for yourself. For example, perhaps you’ll work on one subject each day until you get the book done. If you really hate to write, you can give your transcripts to someone and have them ghost write your book for you. (I consider ghost writing books for people on a case by case basis. Never hurts to ask.)

If you’re short on material, this is a good time to get other people to contribute. Ask other people for quotes, stories or resources. In doing so, you automatically have others¬†who will be happy to promote your¬†book when it’s completed. When you’re short on content, think marketing. Think of popular individuals¬†who can contribute content and let their followers¬†know about your book.

#4 Edit It

Go back through your work and edit what you can. Then, whether you consider yourself a good writer or not, it’s always smart to have someone else edit your work. Whether you hand off your manuscript to a group of friends and get a “group edit” or hire a professional editor, you need more eyes on your work. If you’re looking for a good editor, I have a couple¬†I use. Just contact me and I’ll¬†provide names.

#5 Get It Into Book Form

You can design your own book if you have a technical inclination or are a graphic artist. But if you’re going to delegate anywhere, I’d delegate here. Rather than obsess over how you’re going to get your book into print after it’s written, just find a good book designer who submits your work to CreateSpace and Kindle and be done with it. If you are a bit of a do-it-yourselfer, my Simple 5 Step Kindle Creation and Publishing course is a great place to start. If you’d rather delegate all or a portion, contact me; I’ll give you my personal book designer’s contact information.

#6 Market Your Book

Book launches are a great way to build buzz about your book and get people buying. One of the main things I do with clients is help them come up with a compelling way to market their book and structure their book launches. If you’re interested, we could chat for 20 minutes about your book, I’ll¬†give you some ideas to get started.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

What Does Marnie Marcus Do?

When people ask me what I do, I usually say, “I help people share their knowledge and expertise in books, information products, and social media marketing so they can leave the legacy they’re here to leave. I also help companies use social media to educate their customers and increase sales.”

what does Marnie Marcus do?But I know that may send a¬†lot of folks scratching their heads, wondering what I do on a day-to-day-basis. So for my family members, friends or anyone else who may be interested, I thought I’d¬†outline¬†what I do by sharing a few of my normal day-to-day activities.

They include the following:

Assisting clients with their Facebook Ad Campaigns

  • I build ads that reach specific audiences. Video ads work great because we can build a¬†custom audience from all the people who viewed that video and then run ads targeted to the viewers. This is called retargeting or remarketing.
  • My goal is to craft¬†ads that get results. For example, a recent client sold an old restored classic car directly from the Facebook ads we placed for him. We targeted people on Facebook who are interested in vintage and classic cars and make enough money to buy one of his restored cars.
  • Monitoring ads. You don’t just place ads on Facebook and let them run, you monitor them, run some numbers to see how they are doing. You need to know whether they are producing well or not. If they aren’t, I deactivate the ones that are underperforming and tweak and adapt the ads until they get the results we want.

Writing Content and Curating Content

This might look like…

  • Interviewing a client¬†to distill his or her¬†knowledge and expertise and then writing bios, about pages for their web site, articles, blogs posts, social media content, etc.
  • Writing my own blog posts and books
  • Crafting social media posts and images for LinkedIn , Twitter, Facebook, Pinterest, Instagram, Google+

Consulting

Personal Passion Projects

I feel in order to best serve my clients it’s important for me to always be in the trenches with my own passion project so I know what’s working and what’s not.

Currently my “passion project” is my 26th book, Having It All: Successful Women Entrepreneurs Share Their Happy Marriage Secrets created from the content of a virtual summit I hosted at IgnitePoint.com where I interviewed 19 women. The content from those interviews were arranged in an innovative subject-driven summit and are going into the content of the forthcoming book.

The content from the interviews have been and will continue to be massaged into social media posts, image quotes, blog posts and possibly additional books. I’ll also be interviewing more people on the subject of marriage and continue to post blogs around my own personal Newlywed experience (Newlywed Chronicles) and distilling the wisdom from others.

If you’d like to discuss your marketing strategy or information product idea, schedule a FREE 20 minute consult with me and I’d be happy to share some thoughts with you on how you can proceed next.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

How to Build Your List of Book Buyers

 

With Amazon, there's no way to know who is buying your books, but if you use this strategy, you can start building your reader list asap. Then when you release another book, you'll have an announcement list. And you'll be able to upsell book readers on your other products and services.

Learn more about writing, publishing and marketing your bestseller here!

  

Click here to find out how to join me for the LIVE Q&A sessions to be held in January 2016.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Everything’s Better with a Friend! Especially This!

I arrived in Salt Lake City, Utah¬†last night, but my luggage did not.¬†In a few hours I’ll be catching a flight to see¬†my new baby grandson with only the¬†clothes on my back.

I’d be in a REAL pickle right now if it wasn’t for¬†my best friend Martina Muir. Isn’t it great to¬†have friends who literally have your back?

In honor of friends, I’d like to pay it forward and¬†offer you something sweet to share with¬†your friends.

It’s my Buy One Get One Friend Special!

Purchase any one of the following and I’ll give the¬†friend of your choice an item from the list¬†that is of equal or lesser value.

Make your purchase by midnight June 18th¬†and email me (marnie@MarniePehrson.com) what you’d like to gift to your¬†friend along with their name and email address.

“How to Create Information Products FAST”
Video training with private consulting and 4 months of support in my Product Creation Club

“How to Create Information Products FAST”
Live in Salt Lake City June 30-July 2
Comes with 4 months of support in my Product Creation Club

“Marketing Made Easy for Healers, Energy & Light Workers”
LIVE in Salt Lake City July 2

50-minute SimplyHealed Energy Therapy Session
I work with you by phone to help you release stress, trauma, limiting beliefs. Connect with your highest and best life!

5 Step Kindle Creation and Publishing System
Self-paced video training system

Create A WOW Book
This is my system for writing, publishing and promoting books that stand out, get purchased and get read!

What are you waiting for? Everything’s better with¬†a friend. Purchase your item(s) and share the f.ree¬†item(s) with your friend(s)!

Idea #1: both of you get the same training and work through it together. Accountability partners rock!

Idea #2: Maybe you’re both on a budget. Go in together and split the cost!

Ok, I’m off to get some grandbaby kisses!

PS: They found my luggage in the nick of time and got it onto my flight to Boise. Yay!

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Kindle Quirks Authors Should Know

As I format authors’ books for Kindle and help them get their ebooks on Amazon, I’ve noticed that authors have a lot of expectations with Kindle that are just not possible.

kindlebooksHere are just a few things authors need to know about the process of getting your book on Kindle:

1) Let go of perfection. The optimal formatting¬†you’ve come to expect from print, simply isn’t possible on Kindle. There is no way to get that book to look perfect on every device or screen size. The technology doesn’t support it.

2) Text doesn’t wrap around graphics. You’re better off without them.

3) Use heading styles for your chapter headings and subheads.

4) Don’t use spaces to indent your paragraphs.

5) Don’t mess with multiple fonts, they’re not going to convert well, if at all.

6) Download the free ebook, Building Your Book for Kindle, and read it. It will save you a lot of time and hair-pulling by you and whoever formats your book.

If you’d like me to help you format your book for Kindle and get it up on Amazon under the best categories, send me an email (marnie@marniepehrson.com) with the specs on your book and I’ll give you a quote.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.