Will You Be One of the 2,014 I mentor in 2014?

Are you feeling like it’s time to make an impact? I know I am, and that’s
why I’ve set a goal to mentor 2,014 Christian Entrepreneurs in 2014.

Will you be one of them?

If you or someone you know are interested in shining brightly and making an impact in 2014, my Ignite Your Light Illumination System could be the solution for you. It’s never been more affordable or simple to work with me.

Click here to find out more.

Let’s light up the world together!

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

The Art of Message Delivery

There is an art to sharing your message in a way that reaches your audience consistently, powerfully and effectively. One of my all-time favorite marketers to follow is Carol Tuttle of Dressing Your Truth. Carol is absolutely brilliant. Her product funnel is masterful, all of her material is top notch, and there’s not a shred of doubt about who she is, what she stands for, or what her message is.

What’s more she has a flair for maximizing the use of video and creating materials that go viral. This morning, I saw her post this video, and I laughed until I cried. This has to be the most brilliant piece of marketing I have ever seen. I predict this gets shared all over the social media sphere…

Watch, learn and laugh. I’m still wiping the tears from my eyes. Read her full blog explanation here.

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Do You March to the Beat of Your Own Drummer?

Heather Dominick interviewed me the other day for her group and she made this comment, “We’re all marketing to ourselves.” I believe there’s a lot of truth in that. If so, and you’re reading this, this list of characteristics may describe you:

    You have gifts and wisdom to share with the world that can change lives.

    You have never felt completely understood by most people.

    You never quite fit in with the rest of the world. In fact, according to personality theory, we comprise only about 10% of the population!

    You long for connection. In your younger years, you probably were drawn to people for a physical /emotional connection and later realized there was little mental or deeply intuitive connection with that person. As Stuart Lichtman says, the latter two types of connection last the longest. I believe they are also the most important for our personality type.

    You have a hard time zoning in on one career path. You have so many interests and talents it’s tough knowing which one to pursue or how all the many threads fit together.

    At a deep level you know there is a common thread in everything you do and are groping to uncover how it all fits together. What is the higher meaning in it all? When you catch a glimpse of that, it’s like finding gold.

    You feel a great bond and kinship with anyone who understands you on a mental or deeply intuitive level.

    You have a strong spiritual connection to something higher than yourself. You realize that you are not alone and that finding this deeper connection helps to not only satisfy the lack of connection you feel with most people, but also allows you to tap into the source of all creativity.

    Anyone who can bring clarity and meaning is a favorite mentor and/or friend.

    You have a great vision, but struggle to maintain it consistently. For stretches of time you feel like you’re on top of the world and can see the grand vision, and then you get lost in the details, forget who you are, and feel low or depressed.

    You have a strong sense that you can be the creator of your own life. That you have the power to co-create with the Infinite.

    March to the beat of your own drummerYou collect people. You eventually realize that to create the world you envision, you’ll need to collect the people who get you, who share your vision, and create your own community.

    You place a high value on your freedom. Because you are different from the masses, you highly value your ability to think for yourself, to pursue your own path, to create your own life, and to march to the beat of your own drummer. The more you embrace this freedom for yourself, the more you want to protect it for others.

    You’re a pioneer. You’ve invented a new way of doing things, your own take on how to assist others and improve the world.

Is this you? If so, please leave a comment below. I’d love to hear if any of these fit you and how. 🙂

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

6 Questions That Will Help You Stay Focused on Your Big Goal

Have you ever taken time to get clear on the Who, What, Why, When, Where and How of sharing your message with the world? This is a fun exercise to help bring greater clarity. It’s not necessarily something you need to share in your marketing materials or on your site, but it will help YOU remember what you do so you can stay focused and get better results. Keeping your answers to these questions handy will help you avoid getting sidetracked on projects or ideas that take you away from your goals.


To give you an idea of what I mean, here’s mine:


Who: I work with Light-Bearer entrepreneurs – those with valuable experience and knowledge to share. They usually have innovative messages, methods or systems that liberate those who are experiencing limitations in some aspect of their lives.


What I Do: Work to facilitate a FreedomShift by fostering entrepreneurship, innovative thinking and tribal leadership.


Why: To play a role in bringing about the ultimate FreedomShift. Here’s my logic…


  1. Experiencing freedom in one aspect of life, leads to the ability to proactively choose freedom in other areas until one is ultimately free to act, think, create, and express their highest/best selves.


  2. As people step into their own power and take responsibility for their freedom to choose, they learn to respect the freedom of others. Individuals discover that you cannot destroy another’s freedom without destroying your own.


  3. The end result of a society of individuals who appreciate, understand, protect and proactively use their freedom to create and produce worthwhile things is greater peace, prosperity and enlightenment.


How: Creating Caring Collaborative Communities that foster entrepreneurship, teach people innovative truths, and produce tribal leaders. I create communities that equip and mobilize Light Bearers to light the way for and liberate others.


When: Now!


Where: Online collaborative communities, online/offline training, IgnitePoint.com, MarniePehrson.com, and live events.


Give it a try. Who do you serve? What do you do? Why do you do what you do? Where will you serve? How will you do it? When will you get started?

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

3 Reasons You’re Not Leading

As someone who loves promoting talented individuals, I’ve found that most people are downright terrified to share their messages. Why is this the case? You’ve got this burning desire to make the world a better place. You have a passion to create positive change. Yet, you’re hiding your light under a bushel.

Why? I’ve noticed several common threads among those who desire to share a message, but aren’t doing it. Here are three that may be affecting you.

First, you’re waiting for permission.

Most people who are stuffing their messages are waiting for permission from someone else. They’re waiting for some authority to come along and say, “Yes, you may now lead.”

Seth Godin eloquently explains this phenomenon:

There’s no test you have to pass. No one’s in charge of giving you a permit or a license. And that’s really hard for people to get over. Because in school you weren’t allowed to stand up and teach the class. And at your job you’re not allowed to stand up and tell the boss what to do. But all of a sudden if you care about something, you can stand up and lead. That’s mind blowing!” (Watch the full interview with Seth Godin here).

So if you’ve been waiting for permission, here it is. As the authority on message delivery, I hereby grant you permission to lead!

Second, you’re afraid that your message might offend or that some people might not like what you have to say.

I love how my friend Adela Rubio put it in her blog post, “3 Ways to Build Your Tribe by Sharing Your Authentic Message:”

Lead! In the playground of your Authentic Message, chances are you’ll be saying things that others may not agree with. I think that’s a good sign, you’re off the beaten path and exploring something ‘new.’ Every change has been preceded by visionaries. Often you must lead, where there is no path. If you can’t find the community, mastermind, program or partnership you’re looking for, create it! Your ability to lead your Authentic Message into being is what will create shifts not only for you, but for all that you serve. Lead!”

Yes, people are going to disagree with you – especially if you’re saying anything remarkable. Get over it! If you’re not facing opposition, you’re not bold enough!

Third, you don’t feel like you have all your ducks in a row. You’re waiting for things to be perfect.

I’m going to share my secret with you. I walk across my bridges WHILE I’m building them! What’s more, I wave my arm and encourage others to follow while I do! Sounds scary, but there is nothing more exhilarating or empowering than forging into new territory with a tribe following along behind you. What you will not do for yourself, you will do for others! When you know others are following you, you’ll make fewer excuses, you’ll settle for less mediocrity, and you’ll push yourself to excellence!

  • If you want to become your highest and best self, LEAD!
  • If you want to articulate your message in a clear, precise way, LEAD!

Movements were never created in a vacuum. As you step into leadership and attempt to articulate your message, you’re going to make mistakes. Some people are going to misunderstand what you’re saying. That is OKAY! Take the feedback you receive and use it to more clearly articulate your message into the clarion call that will gather your tribe around you.

Be bold! Build the bridge while you’re walking across it! Face your fears, let go of perfection and stop waiting for permission. If you have a message, share it!

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Final Puzzle Pieces Clicking Into Place

Light the World: How Your Brilliance Can Shift the PlanetI was talking to a friend, telling her how I feel my new book Light the World: How Your Brilliance Can Shift the Planet is the pinnacle of all my work and learning up to this point… that I feel like a huge puzzle piece has clicked into place, and now I “get” the big picture of where I’m going and what I should be doing. She asked me to articulate what that piece was.

I’m grateful she asked because it helped me articulate exactly what it was…

The biggest puzzle piece has been the realization that all the people I’ve been drawn toward spotlighting are (or can be) tribal leaders who guide others out of bondage to freedom. Last month, when I read in Oliver DeMille’s FreedomShift that a world shift is coming and the way to insure a Freedom Shift is to create

a) more entrepreneurs
b) more independent thinkers, and
c) more tribal leaders….

I realized I’d been doing this for years, but didn’t know why I was doing it. I definitely didn’t see the grand design or “end game.” Thus, my efforts were sporadic and sloppy. Now that I see the big picture, I’m doing everything with laser focus, intention and on a bigger scale. This passion is fueling my projects and things are falling into place.

The book is currently available on Kindle, and the paperback version should be on Amazon by the end of June. Grab your copy, and if this vision for lighting the world and creating a Freedom Shift resonates with you, please join me and other Light Bearers:

a) Visit DestinedForFreedom.com to learn from other Light Bearers on all aspects of freedom (personal, emotional, spiritual, physical and financial).

b) Join the The Light the World: Destined for Freedom Facebook Group and create quality relationships with other like-minded individuals who are ready to light up the planet and find their way to ultimate freedom.

c) Join me live in St. George, Utah on Thursday, July 5th or Salt Lake City, Utah on July 7th for a free workshop. Email me at marnie@marniepehrson.com if you’re interested in attending and I can get you the details as they are finalized.


About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Are You An Outlier?

Many Light Bearers feel like they never quite fit in. They’re different than other people and it’s their uniqueness that makes them especially qualified to lead. In his book, Tribes, Seth Godin says great leaders find the outliers and put a spotlight on them. That’s what I love doing! Let me highlight that truth and talent!

People who have figured out how to liberate themselves from bondage and can then show others the way to freedom need a platform and a spotlight. They know something others do not! They are qualified to lead, yet many of them feel less-than-qualified. Why? Because most of us don’t have a string of letters behind our names. But we do have the most important qualification – experience and success.

Watch the brief video below to find out more…

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Why We Often Feel Tested On the Things We’re Teaching Others

Many of us have been sharing our messages with the world and have seen some success, but then hit a snag where we feel like we’re being tested on the very thing we’re teaching. It almost feels like going back to square one. Why does this happen? If this has happened to you (or is happening to you). You are not alone. It’s all part of the what I call the “Light the World Process.”

Did you know there’s an actual process one goes through to light the world? It’s true. It’s predictable. Knowing where you are in the process helps you navigate more proactively toward your goal of impacting the world with the message, love and light God is sharing with others through you.

Step into your destiny as one of God’s chosen light-bearers! This brief video will show you how…

I’d love to hear from you and where you feel you are in the process and your experiences.

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

7 Ways to Create a World-Changing Movement

Listen to this message:


Or read it below:


Do you consider yourself a thought leader or light bearer? If so, would you like to know the secret to creating a movement around your cause or message?

• Imagine 15-20% of the U.S. population loving your ideas.
• People love them so much, they turn up by the thousands wherever you go, just to hear you share your message one more time.
• When you need money to better educate the world, all you have to do is say the word and within a week or less, people have sent you millions of dollars to get it done.
• You know you can’t spread your message alone, but no worries, your followers are advocates. They willingly volunteer their time, money and energy to spread your message to their friends. They even get online and make videos and create blogs to talk about you and your message.
• They show up when you need them to. They volunteer because your message is so important to them, they can’t sit still.
• When the world calls you crazy, your supporters go to bat for you, taking action in proactive ways.
• You and your message aren’t a passing fad. People follow you year after year in ever-growing numbers.

How is this possible, you ask? It must be a stroke of luck. In my opinion there is no such thing as luck. Luck is when preparation meets opportunity. Much of it is about being at the right time at the right place with the right message. But there’s more to it than that, and there’s much we can learn about creating a movement by dissecting one in progress.

That’s what I intend to do here. You don’t have to agree with the person I use as the example. You don’t have to support him, his movement, or believe in his cause in order to dissect what is working.

The person I speak of has very little charisma or ability to speak eloquently, yet he has made quite a stir with an avid following. It’s true. You don’t have to be a savvy speaker oozing charisma to create a movement! Isn’t that a relief?

Movements are compelling and newsworthy and any compelling story addresses 6 main elements — who, what, why, when, where, and how. I’ll add one more as a bonus. So let’s look at these 7 characteristics of a movement. As we do, think about your own message and your own character traits. How many of these do you possess? In which areas do you need a little work?

integrity, congruityWho: Do You Have Integrity and Engender Trust?

The Who is Dr. Ron Paul, OBGYN, Congressman from Texas, and presidential candidate. This is a man who has preached the same message for over thirty years. He’s in his 70’s. He stammers around delivering his message. He stumbles over his words. He preaches his message in a way many might say sounds like a broken record. He’s accused of being dangerous, an idealist and a dreamer.

But there is an important take-away here. Ron Paul lives in complete alignment, in utter congruity with his message. You know what you’re getting. He practices what he preaches even when it’s not popular. He says the same thing to every crowd — even when they boo him. His message never wavers and his voting record never varies.

There is a sense there will be no surprises with this man. You know what you’re getting and you can take his integrity to the bank.

Ask yourself, “How congruent am I with my message?” Are you consistently dependable in word and action? Is your name and reputation synonymous with your message? Do you live it vertically, horizontally and diagonally?

What: Is Your Name Synonymous with One Compelling Message?

What is Dr. Paul’s message? In one word “Liberty.” Specifically, liberty in strictly following the U.S. Constitution. His is a clarion call to return to a 224-year-old document. This is a document with a track-record for creating the greatest free nation in history. When it was followed strictly, it fostered freedom. When the nation veered from it, freedom diminished.

That is Ron Paul’s message. It doesn’t matter if he personally believes in a social agenda, if the U.S. Constitution does not give the Federal government the right to rule upon or make laws about it, then Ron Paul votes against it. He’ll tell you it needs to be handled at an individual, state or local level. It’s not a federal matter.

What is your message? Can you relay it as succinctly as “Liberty” or “Go back to the U.S. Constitution?” Or does it take 5-10 minutes to explain? Do you stand by your message no matter what the personal cost?

Why Do You Do What You Do?

On more than one occasion Ron Paul’s declared, “I don’t want to run your life. I don’t know how to run your life. I don’t have the authority to run your life. And the Constitution doesn’t permit me to run your life.” Another time I’ve heard him say concerning the oval office, “I just don’t sit around daydreaming about it, but I’m in the race and I’m in a good race.”

You get the feeling this man cares nothing for power or gain. He lives in a modest rancher-style home that looks like the one my parents purchased in the late 60’s.

So why does Ron Paul do what he does? He could be retired, puttering around in his garden or playing with his grandchildren. Why does he extend himself in what many feel is a hopeless cause? Because he cares about his country and the people in it. He loves liberty, and he wants every American to bask in it. He feels compelled to educate.

How self-serving is your message? Is it all about you and you making money? Or is it about making the world a better place and leaving a legacy? Dig down deep. What are your motives? Are they power and gain? If they are, you might be able to fool yourself, but you won’t fool others for long.

When Should People Act On Your Message?

Timing is everything. And in this instance, the time is now. There is a sense of urgency to Ron Paul’s message. The country is on the brink of another war, impending monetary collapse. Unemployment is rising and people are looking outside the box for a solution that hasn’t been provided by politicians in recent history.

There’s also a sense that this isn’t about a single election. This is a man who sees himself as a teacher, developing a movement. The youth find him enthralling. College campuses overflow when he arrives. Military personnel donate more to his campaign than they do to all the other candidates combined.

Ron Paul is encouraged by this youthful exuberance because it means that even if the adults who embrace the status quo will not accept the message, the rising generation is embracing it and are avid supporters. If the adults let America collapse, the rising generation will know what document to return to when it’s time to rebuild.

Are you creating a sense of urgency around your message? Are you helping people see what will happen if they don’t take action? Are you in this for the long-haul, and do you have a long-term vision?

Where Is Your Message Applied?

The where is America. Ron Paul’s clarion call is to concentrate on our own problems and stop fighting other people’s wars or meddling in other country’s affairs. His message is to focus on protecting our own borders, build our own nation, fix our own economic problems, support our own liberty and let other countries do the same for theirs. As Washington and Jefferson suggested, “peace, commerce, and honest friendship with all nations, entangling alliances with none.”

What’s your “where?” Is your message applicable on a regional, national or global level?

How Will You Execute Your Plan?

The “how” is the U.S. Constitution. Return to it, strictly follow it. Dr. Paul also has a plan to cut 1 trillion dollars from the budget in the first year in office. This plan as well as the short U.S. Constitution are downloadable on-line for anyone’s review.

Do you have a plan? Is it documented? How easy is it for people to find it, study and learn about it?

Notice how simple the message is — “liberty.” Notice how simple the method is – “strictly follow the U.S. Constitution and the Founder’s interpretation of it.” The message is simple. Applying it seems complex, primarily because there is so much re-education required. That complexity is what makes many say he’s crazy, a dreamer or downright dangerous.

All of this plays into the success of his movement. When a large segment of the population (or the media) calls you crazy, dangerous or a dreamer, there is another segment of the population who will rally to your cause — especially if you’re conveying a message that strikes at the heart of the deepest craving of their hearts.

Who doesn’t want to be free? Who wants to have someone telling them every move to make? The quest for freedom is older than time itself.

How compelling and relevant is your message? Does it address a primary need of every human heart?

The freedom message strikes at the heart of every enlightened being. When that message is delivered in congruity and opposed by forces that seem bigger and stronger, there are always those who rally around to defend and support.

That brings us to bonus characteristic number 7.

Bonus: Is There Opposition?

The opposition is as important as the hero. Who would Harry Potter be without Voldemort? Who would Dorothy be without the wicked witch? Who would Superman be without Lex Luthor? Who would Colonel Doolittle and his fly-boys be without Japan? A hero is only as strong as his adversary. In our example, you have Ron Paul on one side and the establishment, the media and the status quo on the other. That’s some heavy hitting opposition which lends itself to the creation of a heavy-hitter hero.

Is there opposition to your message? Are there those who would say you’re crazy or that your plan is impossible? Sometimes the opposition is within ourselves or our own families. It can even be nature itself. If you’re not bumping up against some form of opposition, you’re not being bold enough. How can you make your message clearer, bolder, stronger and more consistent? You don’t need to intentionally seek to offend, but if there is no opposition, most likely there’s nothing rallying about your message.

In summary, ask yourself how you can live in 100% congruity with your message. Until you do and have a good start on these other characteristics, your quest to change the world and create a movement will most likely remain elusive.

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.