Question from Client: You are a Potential Empathy, so what makes it possible for you to get so much done…or should I say stay focused? Is it because you are in familiar territory?
Short answer: I decide and decide quickly! People flounder when they’ve made anything other than a 100% decision. I decide 100% and start moving forward. As Kristin Sweeting Morelli says,
The antidote to overwhelm and confusion is to pick a horse and ride it. You’re never going to pick a perfect horse, but just pick one and ride it. – Kristin Sweeting Morelli
Longer answer: I seek inspiration by praying specifically for answers. I expect an answer and wait for what feels like a “download” to my mind about what action to take. Then I IMMEDIATELY set to work on it. Over time, the practice of asking, receiving and acting immediately develops some kind of connection where line upon line I get the actions I need to take. Many times I don’t even have a big vision or a focus. Or perhaps I have one, but don’t remember it!
For example, I started IdeaMarketers in 1998 as a place to promote people I believed in. It didn’t have enough traffic. It was missing something. The idea came for an article directory. I shifted my direction and built it. Over time, I modified and tweaked until by 2007 the site was big enough that it became a publicity engine for experts. Originally, article marketing felt like a change of direction or a detour, but it still took me where I wanted to go.
In 2007, I remember thinking, “Oh, I see now Lord! This is where we were going all along!” I didn’t honestly piece together or remember that it was my original intention to promote people, because I only tried that for a couple months and gave up. It took me a few years after starting our expert program to have that aha moment of, “Hey, I’m doing what I originally set out to do!”
So bottom line — I might consciously lose my big vision, but my heart knows it, and God knows it. If I seek His help every step of the way, He takes me on a journey to make it happen.
Interestingly enough, not until I just wrote this did I realize that now more than ever I’m doing what I originally set out to do … promote people I believe in on IgnitePoint. I’m not interested in promotiong “just anybody.” They have to be folks I believe in, and that’s what this site is about. Yeah, fun!
Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.