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royalty free picsAre you like me? Always looking for royalty free pics, photos and images to use in blogs, social media posts, pinterest posts, info products, Facebook ads and websites?

Royalty Free Pics for Free

There’s a couple sites I like to use frequently that offer free stock photos:

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About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

capture video viewers

Capture Video Viewers and Remarket Them

If you’ve ever lucked up and created a viral video, you may have wished there was some way to capture video viewers and reach them again with something else you have. This is possible with Facebook video views if you have posted the video to your Facebook business page.

In this video, I show you how to increase your Fan Page Likes and create a Custom Audience from video views. Once you have the custom audience, you can easily boost posts to them or create ads directly to that audience.

Successful online business is all about remarketing to people who have shown an interest in what you have to offer. This is a great way to do it.

If you’d like to explore ways to make Facebook work for your business, be sure to schedule your FREE 20-minute Facebook Ad Strategy Session with me.

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Facebook Ad Strategy: How to Target Other People’s Followers

If you’re the author of a self-help program, perhaps you’d love to reach people who follow Oprah. Or maybe you invented a football video game and you want to reach people who love Madden NFL. Both of these are possible with Facebook advertising.

Bear in mind that you can target other people’s followers IF Facebook chooses to make that person an option in the interests. People you can target are not always available just because they have a lot of followers. There doesn’t seem to be a rhyme or reason about which people Facebook allows you to target. But it’s definitely worth a try to look and see if the person is an option in the “interests” section when setting up your ad.

Targeting Oprah will give you about 800,000 matching individuals whereas Madden NFL will give you 17.8 million matching individuals. While the Oprah crowd is a good size, the Madden one is probably too large to effectively market. I’d recommend narrowing it down by age or by game system like WII or Playstation depending upon the system for which your game is designed.

For example, if your football video game is for Playstation 4, then make sure you target individuals who showed an interest in Madden NFL AND Playstation 4. That will give you a potential reach of 1.6 million individuals. See how much more targeted that is than 17.8 million? That’s a much more manageable number to market to as well.

target someone else's audience on facebookWhen you’re targeting someone else’s audience, it’s a good idea to introduce yourself to them first. If you’re a self-help guru, you might run a series of informational 1-2 minute videos that put you in front of Oprah’s followers.

  • Video is a cost effective way to reach an audience,
  • introduce yourself to them and
  • gather a custom audience from all the people who watched the video.

Then you can remarket to the people who watched your videos and offer them some kind of freemium (free opt-in gift) to get them on your email list.

In the case of the video game, you might run video trailers of the game to the Madden NFL Playstation 4 audience. Again, you’ll be able to gather a custom audience for these people and perhaps offer a coupon code to purchase the game

Be aware that Facebook is gradually rolling out the ability to retarget video viewers (aka create custom audiences based on Facebook engagement). Some of my clients have the ability inside their accounts and others do not. When I contacted Facebook they said it was a gradual roll-out and there’s no way to request it for individual accounts. Hopefully, it will be available for everyone soon.

Need help with your Facebook advertising? Let’s talk — get a free 20-minute strategy session.

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Facebook Advertising: 2 Things You MUST KNOW

At any given time I’m managing nearly two dozen Facebook advertising campaigns for my clients. They’re selling everything from classic cars to cat litter to life coaching programs to WordPress plugins.

There are two important things I’ve learned about Facebook advertising I’d like to share with you. If you don’t realize these two things you could draw erroneous conclusions and waste serious money on your Facebook advertising.

#1 Keep An Open Mind

Avoid making sweeping generalities about what works or what doesn’t. Here are a couple statements I’ve heard people make (usually clients who’ve taken classes from supposed experts).

  • “I hear mobile is the only way to go when running Facebook ads today.”
  • “Images without words work better than images with words.”

Here’s the deal, you can’t make sweeping generalities like that. You can’t even make those types of generalities about all of one client’s campaigns. Every ad is different and you should keep your mind open about what is going to work or not.

I have one client for whom we’ve discovered Mobile and Instagram is the only way to go for one of their campaigns. For another client’s campaign we discovered Mobile Newsfeed was costing them $1.97/click verses Mobile Audience Network which was only costing them $.21/click.

Still others do better with desktop only. Keep your mind open to the possibilities and don’t carry assumptions from one ad campaign to the next.

As for those images, test, test, test. I’ve had some campaigns work better with images containing text and other campaigns do better with images only.

#2 Don’t Jump to Conclusions without Sufficient Data

I’ve had clients dig into their stats after a couple days and make quick conclusions about what is working and what’s not.

A client who is running a $5/day test might say something like, “People ages 35-44 are giving me the cheapest results on the ads we uploaded two days ago. Let’s turn everything off but ages 35-44.”

I’ve done what the client asked only to discover that price per conversion skyrocketed or action on the ad came to a crawl when we made a hasty decision.

Same goes for images. You might run several images against each other for a few days and make an assumption that one image is going to give you the best cost per conversion only to discover that the more it runs, the more the price goes up.

If you hastily deactivate other ads, you may need to turn them back on. When you do, you might discover another ad gets better results than the one you chose hastily.

What If You’re On a Limited Facebook Advertising Budget?

When I have a client with a limited budget who would like to test several images or ads, I realize we can’t test them all at the same time. They need to be tested in small groups to discover which ones are going to do best. You also have to give them enough time to collect enough data.

Important Note: Sometimes Facebook chooses a “winning ad” and gives it more exposure. Bear in mind that Facebook is self-serving. They sometimes pick ads that make FACEBOOK the most money. Pay close attention to the stats. You may need to turn off Facebook’s “winner” and force one of your other ads to run so you can get the best bang for your buck.

Approach Facebook advertising with the curiosity of a child and the wisdom of a statisticianRemember Your College Stats Class

Bottom line, good ol’ college statistics is helpful when you’re managing Facebook ads. Remember the larger the sampling size, the more accurate the data. Numbers may not lie, but if you don’t have enough numbers, you can make serious errors in judgement.

Approach Facebook advertising with the curiosity of a child and the wisdom of a statistician.

If you’d like to discuss your Facebook Ad Management campaign, I offer a free 20-minute strategy session here.




About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Gather Blog Readers Into a Facebook Custom Audience

Gather a Custom Facebook Audience from Your Blog Visitors


facebook custom audiencesHave you ever wished you could reach everyone who read one of your blog posts? Or maybe you wish you could gather everyone who read a series of your blog posts on a certain topic? With Facebook's Custom Audience feature, you can gather a list of people who have read specific blog posts or visited specific pages on your web site -- without them even having to opt-in to anything.

The first thing you need to do is add the Facebook Pixel to the header of your blog pages. Here's how to add the Facebook pixel to your WordPress site in only about 6 minutes.

Then, in this video I show you how to gather a custom audience of people who have read a series of blog posts. Once the list is large enough (20 or more people) you can run Facebook ads to these individuals. This is a great way to reach people whom you know are interested in your topic.

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

How to Install Facebook Pixels In 6 Minutes Or Less

How to Install Facebook Pixels On Your WordPress Site in 6 Minutes Or Less


Whether you're ready to start advertising on Facebook or not, it's smart to at least start gathering a custom audience of people who have visited your web site. By placing a Facebook Pixel Code in the header of each page of your web site, Facebook can start gathering visitors into a custom list that you can advertise to later. These people can be stored for up to 180 days.

Installing Your Facebook Pixel Doesn't Have to Be a Nightmare

install facebook ad pixels in 6 minutes or lessMost people think installing a pixel code on every page of their Web site is going to be a time consuming, tedious nightmare. It's really not. It's quite simple. In fact, I show you exactly how to do it in the 6-minute video below.

If you have a WordPress web site, installing your default pixel is easy. It's also easy to place alternate pixels on pages to track other things like leads, completed registrations and purchases. In this video, I show you how to install your default pixel on every page of your site AND how to install a completed registration pixel on your "download" or "thank you" pages. These are the pages that people go to when they give their name and email to sign up for something on your Web site.

When your objective with advertising is to build your list, this Completed Registration Pixel is very important. You can optimize your ad campaign for completed registrations and this completed registration pixel enables you to do that.

Get a FREE 20-minute strategy session with me and let's talk about your Facebook advertising strategy. Whether you're running Facebook ads already or not, I can help you.

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

are your facebook ads working for you?

Are Your Facebook Ads Working for You?

A lot of people give up on Facebook advertising when it’s actually working for them. Why? Because they aren’t performing a few basic calculations. In this video I show you how to run a few simple calculations to determine if an ad is working for you.

For a free 20-minute consult to discuss your Facebook advertising, click here.

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Before You Spend a Dime on Paid Advertising, Do These 5 Things

Many business owners think if they just advertise, they’ll be able to get lots of business. This simply isn’t true. Not everyone’s business is ready for paid advertising. And not every form of advertising is a good match for your business.

I started out as a computer trainer back in 1990. I tried advertising on the radio and in a local business magazine. Neither was effective.

What I learned is that you need a budget big enough for repetition and you need the right venue to reach your ideal customer. For example, I ran a display ad in the local business magazine for a full year and never got a single lead. Why? It was a free glossy publication mailed to businesses who had not opted in. Obviously, nobody was really reading the magazine!

What did work for me was a little ad in the Help Wanted section of the Chattanooga Times Free Press offering to train people on the software of the day so they could get jobs. This little $5/week ad in the Sunday paper brought me a steady stream of students.

I was solving a pressing need for a very specific audience who were actually reading the publication in which I advertised.

Today we aren’t limited to expensive radio, TV or print advertising. Online advertising can be powerful, specific and highly effective. It’s much more affordable to purchase the repetition needed to convert lookers into leads and into buyers. Unfortunately, with online advertising, you’re also competing with an every-growing sea of content.

Over 30 billion pieces of content are shared on Facebook each month (KissMetrics).

Cut through the noise onlineCutting through that level of noise takes pinpoint targeting to your exact audience, and compelling content that scratches an insatiable itch with an irresistible offer.

Facebook advertising, for example, can be very effective in reaching potential prospects. But, if you don’t have certain things in place, you’ll be wasting your money even with the best targeting and ads.

5 Things You Need to Be Ready for Prime Time Advertising

1. A Message Worth Sharing

This may sound obvious, but there are a lot of people hanging their shingles as a life coach, a business consultant, accountant or lawyer who look like thousands of other businesses in their field. They aren’t distinguishing themselves. There’s nothing unique about them.

Here are three places to start to make your message unique:

  • Start with a compelling story that connects with your audience. Tell how you dealt with the exact same challenge your audience faces, how you hit bottom, how you came to breakthrough and how you want to help others through the same thing you’ve been through. “The more personal the story, the more universal the message,” says Ted McGrath. Nothing connects like a well-crafted story.
  • Zone in on a unique niche. A business consultant who helps people start and successfully manage their own specialty dress shops will be able to zone in on her audience and connect with them better than if she just said, “I’m a business consultant.”
  • Bring your personality and uniqueness into your marketing. Perhaps you’re a pet enthusiast or a fly fisherman or a classic car collector. Bringing metaphors from your hobby into your business will help you connect with people who resonate with your interests. You’ll build instant rapport with them that your competitors won’t be able to. Of course, do a little research and pick a hobby or interest that a large percentage of your niche will resonate with.

2. A Place to Gather Your Audience

I believe it’s imperative that you have an email list. It’s not hard to set one up, so just do it. But, even if you don’t have a mailing list, you can gather audiences using Facebook’s custom audiences. You won’t own those audiences but you can run ads to them for future campaigns. They can be stored for a maximum of 180 days. Click here to learn more about capturing Facebook audiences.

3. An Irresistible Free Offer

Signing up to receive your newsletter or to know when your new book is going to be released, just isn’t compelling enough anymore. You need to offer a solution to a burning problem. If you’re the business consultant for people opening or operating retail dress shops, you might offer a free checklist, “10 Things You MUST Do Before Opening Your Dress Shop Doors.”

This zones in on one segment of your audience — the ones getting ready to open their doors. It’s not really speaking to the ones already managing a dress shop, but that is ok. You can create another special report for them.

4. A Follow-up Email Series

It’s rare for anyone to make a purchase on the first interaction with you. It’s not impossible, but it’s not probable. You need a series of educational emails in place to send to your subscribers. These emails should establish your credibility, build trust, pre-educate your prospect so they see the need for what you’re selling, and eventually ask for the sale.

5. Something to Sell!

If you aren’t selling anything, you can’t recoup your advertising investment. It’s that simple. Even if you’re selling a service or something virtual, you need to think like a brick and mortar store. Would you start running ads if you hadn’t opened your store? If you had no products on the shelves? If you hadn’t installed your cash registers yet?

Should you spend money on advertising your Web site if you don’t have sales pages and buy buttons? If you don’t even have a way to capture the people who are arriving? If you’ve still got “coming soon” on major sections of your site? Probably not!

There are exceptions though…

Our local Planet Fitness sent out a “Coming Soon” over-sized postcard a month before they opened their doors in December 2015. This was smart because I was shopping for a new gym closer to home, and I might have signed up with another gym had I not known that Planet Fitness would be opening within a month very close to my home.

This was a targeted campaign prepping me to purchase. You can do the same thing with your Facebook advertising. If you don’t have a product for sale yet, but you know you’ll have it ready in a few weeks, you can start building your audience now. But, you better have a way of capturing and following through with them.

Never spend money on advertising if you can’t at least gather an audience somewhere.

So there you have it, 5 things you need to have in place before you spend a dime on paid advertising.

If you have these in place and you’re ready to roll, let’s talk. I offer a free 20-minute strategy session to discuss ways you can use Facebook ads to grow your business.

About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Facebook Ad Tip: Narrow Your Audience

If you use the default settings with the Facebook ad manager you could waste a lot of money advertising to people who aren’t an exact match for your product or service. In fact, up until recently, you didn’t have a choice to get any more specific. But now, there’s a little link that changes everything. Without this little link it’s difficult to zero in on the exact people you want to reach. With it, it’s much easier to get “pin-point specific” with the Facebook ads manager. Let me give you an example to explain.

Let’s say you want to advertise to small business owners who are interested in online marketing. The default is to use all OR operators when selecting your audience.

If, for example, you go into the ads manager and for your audience choose a demographic of

Work > Job Titles > Self employed business or
Work > Job Titles > Owner and Founder or
Work > Job Titles > self-employed or
Work > Job Titles > small business

You know you’re getting small business people. Now if you select various online marketing interests, you’ll actually be marketing to people who are EITHER small business owners or self-employed OR people who are interested in online marketing. Notice that capital OR. It’s not AND. The default is OR.

What if you want BOTH? There could be small business owners who aren’t the least bit interested in online marketing. Do you want to run your ads to them? Probably not. Could there be people who are interested in online marketing who don’t actually run their own small business? who aren’t self-employed? Absolutely! You could be reaching marketing executives in a large corporation.

Here’s what you need to do if you want BOTH criteria. There’s a tiny little text link that says “Narrow Further.” Click that and you’ll be given an option of using an AND operator instead of an OR operator. This allows you to reach people who match only BOTH criteria.

Facebook ads manager narrow further

You’ll know if you’re doing it right if the audience size Facebook says you’ll be able to reach is getting smaller instead of larger.

Below is a screen shot of what will appear when you click the Narrow Further link. You’ll be able to select more criteria and it will make sure that the results “MUST ALSO match at least ONE of the following” interests or demographics you select.


This is EXTREMELY powerful in being able to narrow your audience to the people you really want to reach.

Stop paying to reach people who aren’t a match!

Need help with your Facebook ad strategy or would rather delegate your Facebook advertising off your plate? Let’s chat! Get your free 20-minute consult here.


About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Facebook Retargeting: Low Hanging Fruit

Facebook advertising is a great way to stay in front of your existing audience and to widen your following, but many people are overwhelmed by what’s involved with Facebook advertising. You may be hesitant to dive in fully. If so, start with the low hanging fruit. Don’t let it die on the vine.

Your existing prospects, customers and site visitors are easy to reach through Facebook. These people already know you. They have engaged with you in some way. They may be on your mailing list or they may have visited a page on your web site.

facebook remarketing retargetingWe all know how email open rates have dropped. Even though you may have spent a lot of time, money and effort building your email list, only a fraction of those people actually open and read what you send them.

In order to make a purchase, people usually need a lot of engagement with you. Their email inbox probably isn’t going to be enough. The more places they see you the better. That’s where Facebook Retargeting comes in.

Here are some possible ways you can re-target to your existing audience or visitors:

Import Your Mailing List into Facebook

Your email list can easily be imported as a custom audience in Facebook. You can then run special offers to these people, educational pieces, videos, or direct them to sales pages. If they didn’t see your email, this is another way to get on their radar.

Gather Web Site Visitors To A Custom Facebook List

Facebook can build custom lists of everyone who visits your web site, or everyone who lands on a specific page. You can even build lists of people who visit your sales page but who did not purchase. By putting the Facebook pixel on every page of your site, you can build various custom audiences based on the actions people took when they visited your web site.

This sounds complicated, but really it isn’t. It’s just a snippet of code that needs to go between the <head></head> tags of each of the pages of your site. I use a WordPress plugin called “Tracking Code Manager” to place this code on my web sites. Regardless of how many sites you own, the same code goes on all of them. Facebook is smart enough to know which site is which and which URL’s people visit or don’t. In the custom audience area of the Facebook Ad Manager you can set up different audiences you want to track.

Set Up Ads Based on Visitor’s Behavior

As I mentioned before, once the pixel is on your web site, you can set up ads to run for as little as $1/day that appear to people who perhaps have visited your sales page but did not buy. How many times have you been to a web site, saw something you liked, but got distracted and didn’t make the purchase? Or maybe you were waiting for your next paycheck to make the purchase, but by the time it came in, you forgot?

This happens to everyone. By showing an ad to people who made it all the way to your sales page but didn’t follow through to purchase, you are snatching your low-hanging fruit.

You should see more sales from this group than any other and it’s economical to reach them. You aren’t running ads to the world, just to the people who showed interest in your product or service.

If you’d like to discuss a Facebook retargeting strategy for your business, set up a free 20-minute call with me and let’s talk. No sales pitch, no obligation, just possibilities.



About Marnie Pehrson

Marnie Pehrson is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.