be the voice

Be The Voice: Create a Raving Fan Base

People are hurting. There are problems that are too sensitive to talk about, that people don’t feel comfortable discussing in public, perhaps even in private. Some problems have a lot of shame associated with them (porn, suicide, addictions, etc).

In some value systems, it can be more difficult to discuss “sinful” or embarrassing subjects. In society as a whole, there are some thoughts, feelings or beliefs that would not be “politically correct” to admit in public without unleashing scorn and derision.

It is obvious that people are feeling stifled. Otherwise there wouldn’t be millions of people voting for a presidential candidate who is willing to “say anything” whether it’s politically correct or not.  This man has become “the voice” for millions who feel like society has shamed, demeaned, or stifled their thoughts, feelings and speech.

Be The Voice

In this brief video I share why it’s important to acknowledge this societal dynamic and how tapping into it could help you build a tribe (a loyal fan base). By being the voice for this voiceless group, you could leverage the power of vulnerability to deliver your message to those who desperately need it most.

jennifer lampreyPlease join me for Marnie’s Marketing Monday on October 24th as we discuss Be the Voice: How to Harness Vulnerability to Build a Tribe.” 

My special guest will be Jennifer Lamprey of The No Porn Club.

We’ll be having a deep discussion about how to speak, write and build a fan base around difficult subjects — how to be the voice for those who are too hurt or afraid to speak for themselves. In doing so, many of us have some really challenging questions:

  • How do you speak out when doing so affects other people?
  • What if you speaking out means airing someone else’s dirty laundry?
  • How do you handle backlash from family and friends?

Jennifer and I will discuss all these and more, PLUS, you’ll be able to chime in with your questions. Be sure to click here to get details on how to attend.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

law of leadership

Marketing Lessons from the Presidential Race

marketing lessonsI’m gleaning marketing lessons by re-reading “The 22 Immutable Laws of Marketing: Violate Them At Your Own Risk” again. I originally found this back in the late 90’s and it significantly impacted my business.

The book, by Jack Trout and Al Reis, starts by saying that to succeed in marketing you want to be first to be known in your category. If you’re not going to be first, then make up a new category.

Marketing Lessons from Trump & Clinton

I’m thinking of this in terms of the upcoming election. Clinton’s obviously going for the “first woman president” category.

I think Trump is #1 in the “America first” category. This is depicted in his political incorrectness. That’s what’s made him stand out and be popular — a maverick entrepreneur who is giving a voice to traditional Americans who are sick of the political correctness and want to think, believe and speak what they want.

His border and immigration policies are cohesive with his “America first” brand. Nationalism in opposition to globalism. (These are examples of laws 1 and 2: the Law of Leadership and the Law of the Category.)

The “make America great again” slogan represents Trump’s America First niche while Clinton’s “I’m with her” slogan speaks to her “first woman president” objective. These slogans are representative of Law 5: The Law of Focus.

Law 8: the Law of Duality states that every marketing race tends to dwindle down to 2 main players (think Coke and Pepsi). While there are 3rd party candidates in the US, they don’t stand a chance because by this late in the game, the Law of Duality has already taken us down to a two-horse marketing race.

Kind of fascinating to examine these laws at work in not only business, but also politics.

Join me for Marnie’s Marketing Mondays as I discuss the laws of marketing and how to practically apply them in your business. Click here to learn more.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

camera man

Royalty Free Pics: 2000 UNIQUE High Def Photos

royalty free picsAre you like me? Always looking for royalty free pics, photos and images to use in blogs, social media posts, pinterest posts, info products, Facebook ads and websites?

Royalty Free Pics for Free

There’s a couple sites I like to use frequently that offer free stock photos:

  • MorgueFile.com – Has lots of free images. Some are higher quality than others.
  • Pexels.com – Lots of great free high resolution images
  • TheNounProject.com – This site has black and white graphic images and symbols that are great for using in logos.

But if you can’t find what you’re looking for on free stock photos sites, here’s a super-affordable package of new, professional high resolution, royalty free images. (This package is only $29.99 — less than the price of one photo on Bigstock. That makes the images less than $.02 each!)

  • 2000 Original Stock Photos with Extended Licenses
  • 210 Graphic Icons
  • 176 BackGround Images
  • 50 Facebook Header Templates (with editable PSD files)

Click Here to Get Yours

 

 

 

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

timer plugin

Timer Plugin Gets People To Buy From You NOW!

How many times have you had someone looking at your products or services, but then they decided to “think about it” and never managed to come back around to a purchase?

Frustrating – isn’t it?

Imagine if you could get people to stop procrastinating and be excited to buy from you NOW!

We all know that scarcity creates a sense of urgency that gets people  to buy faster – right?

Think about it…

How many times have you bought a product on Amazon sooner than you planned because they told you you could get it delivered in 2 days with free shipping if you ordered within the next 5 hours?

How would you like to create this sense of urgency on your own site, with your own products and services?

Doing that just got SOOOO simple.

Introducing a New WordPress Timer Plugin

My friends at NAMS have created this really cool WordPress plugin called Simple Conversion Commander that will let you add all kinds of nifty timers to your web site… simply and easily. You can even place the timers on non-WordPress sites.

What this plugin does that others don’t is it lets you have control over what happens when the timer runs out.

You can automatically send the person wherever  you want them to go — to an offer with the normal price, to a downsell, or to some other page.

Think

  • book launches,
  • product launches,
  • early bird specials,
  • fire sales,
  • daily deals,
  • the possibilities are endless!

No more staying up til midnight to change web pages. No more forgetting to change early bird prices and people signing up after the deadline and getting the early bird price.

Also, these aren’t just fixed date timers. You can create really personal timers that keep track of when each individual visitor hits a page. It starts a countdown for that individual person!

What’s more, these timers REMEMBER that your prospect is out of time. So it’s a very REAL sense of urgency… not some made-up, ineffective deadline that trains people to ignore your deadlines in the future.

Another thing I like about this is it takes the personal element out of it. It’s a software timer. When the time runs out, it’s out. People are less likely to beg you for exceptions to your deadlines. The software isn’t going to let them buy if they don’t act within your deadline. It gives a professionalism to your site and your business that people respect.

I just bought my copy of Simple Conversion Commander.
Why not get yours?
It’s available through midnight August 28, 2016.
Check it out here!

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

woman watching sunset

Being Offended Is An Inside Job

Let’s talk about something that might offend people… the topic of being offended, discriminated against, criticized, etc. When you live in a free country, Christians aren’t getting their heads chopped off. Women aren’t being stoned. Gays aren’t being slaughtered (unless we’re talking ISIS attacks). If it does happen, it’s a crime and there are punishments. That’s REAL discrimination.

If someone takes away your life, liberty or property because you fall into a group (other than a criminal who deserves rights to be curtailed) then yes, you are discriminated against. In this post, I’m not talking about crimes. I’m talking about, for instance, someone said something mean to you, called you a name, or disagreed with your opinion or doesn’t want to do business with you because your hair is blue.

In a free country, if I want my right to think, believe, speak and feel what I want, then I have to allow you to think, believe, speak and feel what you want.

Thoughts, feelings, words and beliefs aren’t crimes. Actions that take away life, liberty or property are crimes.

Being offended is NOT the same as being discriminated against. Being offended is an inside job. It’s something you get to decide. The Amish weren’t offended when the guy came in and slaughtered their school children. They embraced his mother as if she were a victim too. That’s how much being offended is an inside job.

Most of us aren’t that forgiving. We all get offended. Being criticized for some aspect of your life, behavior, body, actions or beliefs is NOT a crime. It’s something we have to learn to work through on our own.

“Everything can be taken from a man but one thing: the last of the human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.” ― Viktor E. Frankl, Man’s Search for Meaning

What It’s Like Being a Minority

I spent 9 years in private fundamental Baptist schools. Yep, my brother and I were the only two “Mormons” in that school. I certainly never felt discriminated against. No one beat me up. I was first string on the basketball team, got to be in plays, was junior high valedictorian.

They may have promoted their points of doctrine that were different than mine. They had every right to do that, just as much as I had a right to believe what I wanted to believe.

I suppose I could have been offended, but I was not. Instead, I saw it for what it was – a bunch of people who believed differently than me on some points of doctrine. It’s a big world with lots of viewpoints. In fact, being among them helped me learn to love, respect and find common ground with people of all faiths.

Dealing with Bigotry

When I started a site for Christian women, I got some really nasty emails calling me a cult member and insisting I had no right to run a Christian web site. Yes, I took offense. My feelings were hurt. How dare someone accuse me of not loving my Savior? Were their comments some heinous crime? No, they had a right to say what they wanted to say, and I had a right to delete their emails without reading them.

Rather than cry “discrimination” I decided to make that site so Christ-centered no one would EVER accuse me of not being a Christian. What happened? I did that and the attacks stopped. Mysteriously, just stopped. Hmmm… Amazing what the power of Christ can do.

Dealing with Criticism

Being offended, for me, is a choice. I can choose to get my feelings hurt. Or I can look at the situation and ask, “What needs to be done here?” I started the first article directory and ran it for 14 years. During that time, I received lots of nasty emails, was cussed out by people griping about how the site was constructed or that they encountered a bug in the programming. I was even accused of single-handedly ruining the freelance writing industry.

I learned to look at each accusation or criticism and ask if it held merit. If it did, I used the feedback to improve the site or create a cool new service. If it didn’t, I wrote it off to their opinion and let it go.

Everyone Discriminates

Every day you and I are being “discriminated” for or against. You hire that consultant because she has a Pitbull like you do. You go to one hair dresser because she’s easy to talk to and avoid another because she bores you to tears.

I’m sure I’ve had people who didn’t want to work with me because of my religion, political views, the fact I got divorced in a family-focused religion, or that my southern accent grates on their nerves. Who cares? So what? I choose not to be offended – at least not for more than a couple minutes. :)

They aren’t my customers. They’re someone else’s. I go find the people who like me and what I have to say. To think I have to please everyone is rooted in insecurity and scarcity. There are plenty of people out there. Go find the ones who want to hire, be around, and love you. Let the rest roll on by.

That’s the beauty of a free country (and entrepreneurship). Let’s keep it that way!

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

piggy back on someone else's audience

Facebook Ad Strategy: How to Target Other People’s Followers

If you’re the author of a self-help program, perhaps you’d love to reach people who follow Oprah. Or maybe you invented a football video game and you want to reach people who love Madden NFL. Both of these are possible with Facebook advertising.

Bear in mind that you can target other people’s followers IF Facebook chooses to make that person an option in the interests. People you can target are not always available just because they have a lot of followers. There doesn’t seem to be a rhyme or reason about which people Facebook allows you to target. But it’s definitely worth a try to look and see if the person is an option in the “interests” section when setting up your ad.

Targeting Oprah will give you about 800,000 matching individuals whereas Madden NFL will give you 17.8 million matching individuals. While the Oprah crowd is a good size, the Madden one is probably too large to effectively market. I’d recommend narrowing it down by age or by game system like WII or Playstation depending upon the system for which your game is designed.

For example, if your football video game is for Playstation 4, then make sure you target individuals who showed an interest in Madden NFL AND Playstation 4. That will give you a potential reach of 1.6 million individuals. See how much more targeted that is than 17.8 million? That’s a much more manageable number to market to as well.

target someone else's audience on facebookWhen you’re targeting someone else’s audience, it’s a good idea to introduce yourself to them first. If you’re a self-help guru, you might run a series of informational 1-2 minute videos that put you in front of Oprah’s followers.

  • Video is a cost effective way to reach an audience,
  • introduce yourself to them and
  • gather a custom audience from all the people who watched the video.

Then you can remarket to the people who watched your videos and offer them some kind of freemium (free opt-in gift) to get them on your email list.

In the case of the video game, you might run video trailers of the game to the Madden NFL Playstation 4 audience. Again, you’ll be able to gather a custom audience for these people and perhaps offer a coupon code to purchase the game

Be aware that Facebook is gradually rolling out the ability to retarget video viewers (aka create custom audiences based on Facebook engagement). Some of my clients have the ability inside their accounts and others do not. When I contacted Facebook they said it was a gradual roll-out and there’s no way to request it for individual accounts. Hopefully, it will be available for everyone soon.

Need help with your Facebook advertising? Let’s talk — get a free 20-minute strategy session.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Email Marketing Tip

Email Marketing Tip: Let Freeloaders Move Along

Here’s an email marketing tip for you that I originally posted as a rant about a Facebook comment I saw.

A colleague is offering a series of helpful training videos on her area of expertise. She made a Facebook post offering this training with a link. If you click the link, you are given the opportunity to sign up for the video series with your name and email address. My colleague will then email you a series of educational training modules over the course of several days.

In response to my colleague’s post, I read this comment:

“If you really wanted to help people, you would not make them “sign up” to even find out what you are talking about!”

Email Marketing Tip: Let the Freeloaders Roll on By

Can you see me rolling my eyes? In this world we exchange things… time for money, groceries for money, energy for resources, and sometimes we trade information for a name and an email.

You wouldn’t walk into a grocery store and say, “If you really wanted to help people you’d give me this food.” Yes, it might help you in that moment to give you that food, but if that store did that all the time, they’d be out of business and you wouldn’t have anywhere to buy food.

Email Marketing Tip: Value Yourself & What You Have to Offer

This sense of entitlement that everyone should just give away their skills, time, money, knowledge, and resources if they really care about people is nonsense. All it does is deplete the producers so they can’t continue to offer their services. On the flip side, it creates indolence and sloth in those who have been enabled until they believe the world owes them everything for nothing.

Sorry, the real world doesn’t work that way…

The end result (if the world DID work this way) would be that producers wouldn’t have the funds to keep producing. They’d stop. Combine that with lazy people who refuse to produce, and you end up with an impoverished world.

Email Marketing Tip: Train People to Invest In Themselves

When I originally posted this as a mini-rant on Facebook, one of my friends, Ron Pagliarulo chimed in with this excellent comment.

“I loved what Dan Kennedy said and I’ll paraphrase:

It’s extremely egotistical of someone to think they are so good, and their material is so powerful that someone just needs one exposure and they’ll get it. If you are not offering additional ways to reach out and help that customer and offer additional products you are selfish.’

Ma’am / sir. I need your email, your contact info, and ways to reach out to you to ENSURE that I truly can help you get the results you want.”

I love that suggestion. Seriously, how many of us can truly foster optimal results in others’ lives in only one interaction?

There is an immutable law of nature called The Law of Sacrifice (aka Sowing and Reaping) which states that you must invest something to receive something. The cool thing is that the Law of Sacrifice isn’t one-to-one payback. It’s exponential.

Encourage people to invest in themselves.For example, the only way for a farmer to get a plant full of beans is to sacrifice the initial bean seed to the ground. Nature pays handsome dividends to those who have the faith to invest wisely AND nourish their investment.

Remember, if you never ask people to invest, they can never reap the full benefits of what you have to offer. The sacrifice might be time, money, energy, resources or a simple email address. But if you never give folks the opportunity to invest, you deny them the opportunity to reap exponential benefits from their ongoing interactions with you.

Value yourself! Never let someone sell you or themselves short with their entitlement mentality.

Recommended Resource

By the way, whether you’re a novice or advanced with email marketing, I’d highly recommend participating in the 30-day ListBuilding Challenge from MyNAMS. They have two tracks based on your experience/knowledge and they give you access to both of them. It’s a great way to learn from people who are really succeeding big with email marketing. It’s part of their Insider’s Club and they offer a 14-day trial for only a $1 here.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

talking head videos

Talking Head Videos In 5 Simple Steps

When you need to create great talking head videos for your business you need to be at your best. People sense if you are feeling down, scattered or frustrated. It bleeds through into your video.

What do you do when you need to create talking head videos, but you can’t seem to zone in on doing it right? It can be very frustrating. Especially so if you’re all dressed up and your hair and make-up turned out just right, but you can’t seem to stop tripping over your words.

If you want to create great talking head videos, 99% of it is in your mind and in your attitude. If you can get your mind and energy right, everything else will fall into place.

Here are five simple steps to creating those great talking head videos.

1. Call Back your Energy for Talking Head Videos

Many times we’re unable to focus because we’re too concerned about other things. Maybe your child is having some issues. Or maybe your sister’s going through a divorce. Maybe you’re concerned about your own future. All that energy dispersal is leaving you little for the task at hand, so call it back. Here’s an exercise I use.

call back your energy like you're gathering flowersOutstretch your arms and make a gathering motion like you’re gathering arms-full of flowers. Make this gathering motion as you say each statement aloud. You will replace the words in brackets with whatever is relevant to you.

  • I take back my energy from [my sister’s life].
  • I take back my energy from [my children’s lives].
  • I take back my energy from concerns and regrets of the past.
  • I take back my energy from concerns about the future.

Add your own statements. Be thorough! Keep calling your energy back from wherever it may be dispersed. At the end, hug yourself for a few minutes. Take several deep breaths. As you do, think of releasing all the worry/concern and breathing in all the energy that is now yours to be focused.

2. Decide the Outcome You Want Your Viewer to Experience

  • Do you want them to have more hope about their situation?
  • Do you want them to come away knowing how to do something specific?
  • Do you want them to feel compelled to work with you?
  • Do you want them to sign up for what you’re giving away?
  • Perhaps you want them to feel inspired, happy, motivated, understood?

3. Relax and Trust That You Can Do This

Now, here are a few more affirmations for you in preparation for filming.

  • I am focused and clear about what I want to say.
  • I easily create this video.
  • The words are given to me in the moment that I need them.
  • I relax and trust the process.
  • I can easily create a compelling video quickly and smoothly.
  • I trust that the people who watch my video will receive exactly what they need.
  • When people watch this video, they will [feel/experience … insert your desired outcome here].

4. Say a Little Prayer

That’s what Mama always taught me to do before a quiz or test or whenever I needed a little extra help. I think it’s fantastic advice. Say a little prayer and ask that people will get what they need, that you’ll be given the right words and that it will flow easily from you.

5. Do It! Pick up that Camera and Shoot!

Learn more about mindset and energy shifting here.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

How to Install Facebook Pixels In 6 Minutes Or Less

How to Install Facebook Pixels On Your WordPress Site in 6 Minutes Or Less

 

Whether you're ready to start advertising on Facebook or not, it's smart to at least start gathering a custom audience of people who have visited your web site. By placing a Facebook Pixel Code in the header of each page of your web site, Facebook can start gathering visitors into a custom list that you can advertise to later. These people can be stored for up to 180 days.

Installing Your Facebook Pixel Doesn't Have to Be a Nightmare

install facebook ad pixels in 6 minutes or lessMost people think installing a pixel code on every page of their Web site is going to be a time consuming, tedious nightmare. It's really not. It's quite simple. In fact, I show you exactly how to do it in the 6-minute video below.

If you have a WordPress web site, installing your default pixel is easy. It's also easy to place alternate pixels on pages to track other things like leads, completed registrations and purchases. In this video, I show you how to install your default pixel on every page of your site AND how to install a completed registration pixel on your "download" or "thank you" pages. These are the pages that people go to when they give their name and email to sign up for something on your Web site.

When your objective with advertising is to build your list, this Completed Registration Pixel is very important. You can optimize your ad campaign for completed registrations and this completed registration pixel enables you to do that.

Get a FREE 20-minute strategy session with me and let's talk about your Facebook advertising strategy. Whether you're running Facebook ads already or not, I can help you.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

are your facebook ads working for you?

Are Your Facebook Ads Working for You?

A lot of people give up on Facebook advertising when it’s actually working for them. Why? Because they aren’t performing a few basic calculations. In this video I show you how to run a few simple calculations to determine if an ad is working for you.

For a free 20-minute consult to discuss your Facebook advertising, click here.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.