wisdom-knowledge-quality-emailheader

Create Information Products: Leverage Your Wisdom-Serve More People

  • Are you ready to stop trading hours for dollars?
  • Would you like to create more revenue streams without taking personal time away from your family?
  • Would you like to reach more people with your work and your message?
  • Would you like to help more people with what you do best?

Information products and online training programs are a great way to do all of these. Downloadable information products can bring much needed cashflow into your business while you sleep or vacation.

Busting A Couple Myths About Information Product Creation

Myth 1: Most people assume creating an information product or program has to take a long time. It doesn’t. Not if you have a system for creating it.

Myth 2: A lot of people also assume an information product wouldn’t fit well with their business. Even businesses built around physical products (like essential oils, clothing, makeup, extermination services) can all benefit from information products.

Myth 3: Many feel like they aren’t an expert in anything and that no one would pay for an information product they would create. You’d be surprised at what people will pay to learn.

In my Free Training Series, “Is There An Information Product In You?” I share ideas for determining if creating an information product is a good route for you. (You can get this free tutorial using the signup form on this page.)

If you’re not sure if you are ready to create an information product, here are a few questions to help you determine if you’re ready to leverage your knowledge or life lessons into programs and products.

Consider These Questions

create information products1) “I help people solve what problem?” What problem do people struggle with that you can solve? You may help people solve multiple problems, but could you pick one?

2) “Who do I help?” Describe this person in as much detail as you can.

3) “I help them by teaching them what?” Could you break it down into three steps or points?

4) “And here are the results they get…” What kind of results do people get from working with you?

5) Name 1-3 people you have helped who have received positive results from working with you.

If you can answer those questions, you’re ready for my system of creating products in a week or less.

If you can’t answer those questions, here’s a little homework you can do to get ready to leverage your influence through my duplicatable product creation system.

1) Start a Focus Group – think of 2-5 people who fit the audience you’d like to work with.

2) Take Your Focus Group through the Process – Invite the list of people to participate in your training. You might put them in a group and help them together in 1-3 phone calls. If you’d rather, you can work with them one-on-one. It doesn’t have to be as a group format. Offer participants your training in exchange for them giving you feedback and testimonials (assuming they benefit from working with you).

3) Give participants an assessment before you work with them. This is as simple as several questions asking them to rate themselves on a scale of 1-5 in different areas that relate to the problem you intend to solve.

4) Give participants the same assessment again at the end of the training to see how they improved.

5) Document the process. Record your calls. Hang onto any handouts or items you create for them.

6) Ask for testimonials.

Now you have a process. You know whether it works and you hopefully have some glowing testimonials you can use.

Once you’ve done this (or something similar to it), you’re ready to offer training programs that can be resold as a product. To learn more about my free tutorial on preparing to create information products, go here.

If you’ve already watched the training series and want to get started, go here.

 

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Is That Potential Client Right For You?

In this episode of the Online Business Reality Show: Marnie & Sue’s Peep Show, we talk about how we determine if a potential consulting client is right for us. Perhaps our criteria may be of some use to you as well.

Sue also addresses transitioning from a job to becoming a full-time entrepreneur and how she’s filling her upcoming live intensives.

Also, get a behind-the-scenes look at my marketing strategy and product funnel so you can get some ideas for yours. We address the logic in creating affordable products, loss-leaders and even building a business completely around low-priced products.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Making Things Happen

There are few things I love more than teaching someone something new and watching them run with it and make it their own. I had SO much fun this week with my How to Create A Product in a Week OR Less Intensive where I taught a group of women how to transform their expertise into a LIVE program that could be turned into a downloadable product.

Regina ReiterRegina Reiter of ForgivenessWalks.com was one of the amazing women in the group. I am SO impressed with the way Regina worked through her doubts and fears, redoubled her efforts, and got her product created!

I love what Regina ended up with. It’s a program especially for women who are estranged from their adult children and really miss being able spend time with their grandchildren. It’s called Journey to YOUR Heartland: How to Reconnect with Your Adult Children. She’s offering a FREE webinar on the subject soon. Be sure to register if this applies to you.

Please take a moment to listen to Regina’s experience below. She shares important tips about product creation and online business success that I covered in the program. If you didn’t make it in on my last program, I’m starting another one shortly. For details on times, dates and what the intensive covers click here.



About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Free Webinar – Profitable Product Creation with Kathleen Gage

Discover How You Can Quickly and Easily Build a Successful Six Figure a Year Business And Reach a Global Market While Doing Your Life’s Work through the Power of Turning Your Knowledge into Money-Making Information Products.

Kathleen Gage and Marnie Pehrson at NAMS

Kathleen Gage and Marnie Pehrson


One person who has been doing this for years is my friend and colleague, Kathleen Gage.

Not only is Kathleen doing this year after year, she has clients who make great money with product creation.

In fact one of her clients recently made $3,000 in one hour because of one primary reason. She packaged her knowledge into a product.

Another client made over $35,000 on her first online event because Kathleen helped her focus on her packaging her knowledge.

Click here to watch a short video on exactly how this was done!

When you visit the link above and watch the short training video Kathleen has recorded for you, you’ll see exactly how you can begin creating profitable product starting today and absolutely EXCEED your goals in 2013!

If you are serious about making money on the internet… you WILL want to attend this event.

Invest one minute right now to get the details and register here.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.

Scheduling Success: Google Calendar Strategies to Tame Your Next Product Launch

Mynders Glover and Marnie Pehrson

Mynders Glover and Marnie Pehrson at NAMS9

Have you ever heard the expression, “The devil is in the details?”

Well there is no area of marketing that requires more attention to detail than a product launch.

I should literally be making t-shirts with the slogan, “I survived my first product launch.” Those of you who’ve gone through one know what I mean… :)

But what I’ve learned recently is that it doesn’t have to be that way. You don’t have to kill yourself over your next launch. You simply have to get the details down…all of them.

In this special video by my friend, Mynders Glover, you’ll learn exactly how to harness the power of Google Calendar to keep your product launches on track without derailing your life.

Mynders will even show you an advanced method to actually have your calendar pull from you the actions that are most important for you to schedule. That’s right. No more post-it notes. :)

Once you learn this special calendar layering process, you’ll be using it for everything!

I guarantee your next product promotion will be way more organized!

As a Product Launch Consultant, Mynders helps business owners develop their launch strategy and implementation plan to promote their products online. He has consulted on numerous launches, including taking the lead role as Launch Manager for social media guru, Don Crowther. Visit http://www.BusinessBuildingShortcuts.com for more great videos from Mynders.

About Marnie Marcus

Marnie (Pehrson) Marcus is a best-selling author and marketing and social media consultant specializing in digital content creation and Facebook Ad Management. Get a FREE 20-minute strategy session with Marnie here.