One of the best ways to build your business is through joint ventures, cross-promotion and collaboration. While you’re greatly benefiting from this type of leverage and exposure, there still is time and money involved. If your staff or virtual assistants are coordinating your joint ventures, sending out emails, tweeting, Facebooking, etc, there are real financial expenses associated with collaborations. If you’re doing it all yourself, you know firsthand how much time and energy is involved to do the job right.
It can be very frustrating when you go to a lot of effort on a joint venture and sales are low or non-existent. It can be especially dumbfounding when it seems like the product/service you’re promoting is an ideal fit for the audiences’ needs. Why does this happen? Assuming the product and presentation are quality, there’s a good chance that the problem lies more with personality.
Now more than ever, audiences are segmented not only by niche or need, but also by personality type. Birds of a feather flock together. Entrepreneurs who have injected their own personalities into their marketing, tend to gather clients and prospects who think and act like them! But what if you and your audience think and act differently than your joint venture partners?
In this short video I’m demonstrating a free tool that offers a solution to this joint venturing challenge. It will help you locate joint venture partners whose audiences are an ideal fit for you.