Here’s an email marketing tip for you that I originally posted as a rant about a Facebook comment I saw.
A colleague is offering a series of helpful training videos on her area of expertise. She made a Facebook post offering this training with a link. If you click the link, you are given the opportunity to sign up for the video series with your name and email address. My colleague will then email you a series of educational training modules over the course of several days.
In response to my colleague’s post, I read this comment:
“If you really wanted to help people, you would not make them “sign up” to even find out what you are talking about!”
Email Marketing Tip: Let the Freeloaders Roll on By
Can you see me rolling my eyes? In this world we exchange things… time for money, groceries for money, energy for resources, and sometimes we trade information for a name and an email.
You wouldn’t walk into a grocery store and say, “If you really wanted to help people you’d give me this food.” Yes, it might help you in that moment to give you that food, but if that store did that all the time, they’d be out of business and you wouldn’t have anywhere to buy food.
Email Marketing Tip: Value Yourself & What You Have to Offer
This sense of entitlement that everyone should just give away their skills, time, money, knowledge, and resources if they really care about people is nonsense. All it does is deplete the producers so they can’t continue to offer their services. On the flip side, it creates indolence and sloth in those who have been enabled until they believe the world owes them everything for nothing.
Sorry, the real world doesn’t work that way…
The end result (if the world DID work this way) would be that producers wouldn’t have the funds to keep producing. They’d stop. Combine that with lazy people who refuse to produce, and you end up with an impoverished world.
Email Marketing Tip: Train People to Invest In Themselves
When I originally posted this as a mini-rant on Facebook, one of my friends, Ron Pagliarulo chimed in with this excellent comment.
“I loved what Dan Kennedy said and I’ll paraphrase:
‘It’s extremely egotistical of someone to think they are so good, and their material is so powerful that someone just needs one exposure and they’ll get it. If you are not offering additional ways to reach out and help that customer and offer additional products you are selfish.’
Ma’am / sir. I need your email, your contact info, and ways to reach out to you to ENSURE that I truly can help you get the results you want.”
I love that suggestion. Seriously, how many of us can truly foster optimal results in others’ lives in only one interaction?
There is an immutable law of nature called The Law of Sacrifice (aka Sowing and Reaping) which states that you must invest something to receive something. The cool thing is that the Law of Sacrifice isn’t one-to-one payback. It’s exponential.
For example, the only way for a farmer to get a plant full of beans is to sacrifice the initial bean seed to the ground. Nature pays handsome dividends to those who have the faith to invest wisely AND nourish their investment.
Remember, if you never ask people to invest, they can never reap the full benefits of what you have to offer. The sacrifice might be time, money, energy, resources or a simple email address. But if you never give folks the opportunity to invest, you deny them the opportunity to reap exponential benefits from their ongoing interactions with you.
Value yourself! Never let someone sell you or themselves short with their entitlement mentality.
By the way, whether you’re a novice or advanced with email marketing, I’d highly recommend participating in the 30-day ListBuilding Challenge from MyNAMS. They have two tracks based on your experience/knowledge and they give you access to both of them. It’s a great way to learn from people who are really succeeding big with email marketing. It’s part of their Insider’s Club and they offer a 14-day trial for only a $1 here.