If you’re the author of a self-help program, perhaps you’d love to reach people who follow Oprah. Or maybe you invented a football video game and you want to reach people who love Madden NFL. Both of these are possible with Facebook advertising.
Bear in mind that you can target other people’s followers IF Facebook chooses to make that person an option in the interests. People you can target are not always available just because they have a lot of followers. There doesn’t seem to be a rhyme or reason about which people Facebook allows you to target. But it’s definitely worth a try to look and see if the person is an option in the “interests” section when setting up your ad.
Targeting Oprah will give you about 800,000 matching individuals whereas Madden NFL will give you 17.8 million matching individuals. While the Oprah crowd is a good size, the Madden one is probably too large to effectively market. I’d recommend narrowing it down by age or by game system like WII or Playstation depending upon the system for which your game is designed.
For example, if your football video game is for Playstation 4, then make sure you target individuals who showed an interest in Madden NFL AND Playstation 4. That will give you a potential reach of 1.6 million individuals. See how much more targeted that is than 17.8 million? That’s a much more manageable number to market to as well.
When you’re targeting someone else’s audience, it’s a good idea to introduce yourself to them first. If you’re a self-help guru, you might run a series of informational 1-2 minute videos that put you in front of Oprah’s followers.
- Video is a cost effective way to reach an audience,
- introduce yourself to them and
- gather a custom audience from all the people who watched the video.
Then you can remarket to the people who watched your videos and offer them some kind of freemium (free opt-in gift) to get them on your email list.
In the case of the video game, you might run video trailers of the game to the Madden NFL Playstation 4 audience. Again, you’ll be able to gather a custom audience for these people and perhaps offer a coupon code to purchase the game
Be aware that Facebook is gradually rolling out the ability to retarget video viewers (aka create custom audiences based on Facebook engagement). Some of my clients have the ability inside their accounts and others do not. When I contacted Facebook they said it was a gradual roll-out and there’s no way to request it for individual accounts. Hopefully, it will be available for everyone soon.
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About Marnie Pehrson Kuhns
Marnie Pehrson Kuhns is a Certified SimplyAlign Practitioner™ who uses music and creativity to mentor you past barriers, fears and doubts to discover, create, align with, and deliver your soul’s song (the mission, message or purpose you are on this earth to live). Marnie is a best-selling author with 31 fiction and nonfiction titles. If you'd like Marnie and her husband Dave to work with you personally on Your Great Reinvention, get a FREE 20-minute strategy session with Marnie here.
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